
Napa put California wine on the world map, and the Valley’s grapes
regularly draw the state’s highest average price per ton. Quick to
recognize the value of its vineyards—as well as its exceptional
biodiversity and water resources—Napa was the first Bay Area
county to establish strong protection for agriculture, which led
to today’s city-centered growth policies. The challenge now is to
preserve the county’s natural abundance and expand opportunities
for people to enjoy it.
Population
2005: 134,000 | 2020 projection: 148,000
Conservation in Action
Napa voters committed to protecting farmlands
and natural areas by approving 1990’s Measure
J, which requires a citizens’ vote to develop these
lands. In 2008 Measure P extended the policy,
protecting 540,000 acres for 50 years.
Opportunities >>>> Fund Napa’s newly created park district to take an essential Tighten growth controls to halt fragmentation and loss of Develop trails, like the Napa Crest and Napa River trails, to
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The wine industry generates $9.5 billion annually for Napa County, according to a 2005 study by MKF Research for Napa Valley Vintners.