Greenbelt Aliance

OAKLAND

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Oakland's 10K plan illustrates the power of city leadership to bring homes to the downtown.

ACTIVE REDEVELOPMENT

Oakland has used its redevelopment agency as a powerful tool to facilitate infill. The agency oversees ten project areas, covering almost all of the city’s neighborhoods except North Oakland and the eastern hills. It took a very active role in coordinating recent developments around Old Oakland and the 12th Street BART station.

The redevelopment agency also helped in the transformation of one of Oakland’s
biggest infill developments, the Uptown project. The site’s location and size made it unique: 10 acres within walking distance of downtown and the 19th Street BART station, a central hub of the entire BART system. The city had tried for 20 years to redevelop the area, a brownfield with few residents.

The Uptown plan that finally succeeded was the result of creative partnerships and
input from numerous community groups. The primary partnership was between
developer Forest City and the City of Oakland; the city provided significant funding. The East Bay Community Foundation facilitated negotiations with community groups such as the Coalition for Workforce Housing. This 20-group alliance advocated for affordable housing, as well as a park, childcare, and a local grocery store; all of these are now part of the project. In keeping with the city’s emphasis on sustainable development, Forest City also made the Uptown project the first residential building in Oakland to be LEED-certified (Silver).

Looking Ahead
Oakland’s infill development will continue beyond Uptown and beyond the 10K Initiative. The Association of Bay Area Governments’ draft Regional Housing Needs Allocation requires the city to plan for 14,629 homes by 2014, the third-highest number in the region. Thus far, Oakland’s redevelopment efforts, especially the 10K Initiative, have not emphasized affordable housing. Community groups have to negotiate for affordable homes in each new project, as Oakland has no inclusionary housing ordinance and no mandatory community benefits. Oakland’s future growth will need to include affordable homes.

 

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Downtown Leadership

The third-largest city in the Bay Area, Oakland has a central location and eight BART stations that make it ideal for infill. In recent years, Oakland has made
headway on a major initiative to bring new life to its downtown.

When he took office in 1999, Mayor Jerry Brown envisioned a vibrant downtown for the city, but for retail and entertainment
to thrive, more people had to live nearby. This was the genesis of the city’s “10K Initiative,” to bring 10,000 new residents (or 6,000 new homes) downtown.

By April 2008, this had resulted in plans for more than 10,000 homes downtown, with 4,500 homes built or under construction, and the first residential high-rise built downtown in 20 years. Leadership and proactive efforts have fueled the city’s success with the 10K Initiative.

“The Uptown project is an outstanding example of what a public / private partnership can accomplish: a mixed-use, transit-oriented project that has transformed the Arts and Entertainment district and improved the economy.”
– Susan Smartt, Senior Vice President, Forest City Residential West